So we all know that Social Media is incredibly important in a current PR professional's life, but as with all things, there are things that one should NEVER do when using social media. An article in PR Daily titled "The Worst-ever Advice about Social Media" outlines certain things that companies find themselves doing in Social Media and failing miserably.
When I first read this article, I was struck by how accurate all of these are. They're not your typical social media common sense advice either. For example, number 2: Put in the intern in charge of social media. Social media has proved to be an integral and essential part of a company's relationships to their audiences. Why would you jeopardize that by putting a kid in charge? Yet, I can't even count how many times I've seen job postings for a "Social Media Intern."
There are other gems in this article too, such as Number 6: Avoid anything personal in your social media presence. Many companies figure that since it's their company Twitter, all tweets should be about the company. But that's not only incredibly boring, but also defeats the purpose of Twitter. People use Twitter to find the humanity in people. It's a little reassuring to find that your favorite celebrity loves Swedish Fish just as much as you do. People use Twitter to connect with you so you should too.
While none of us are heading the PR departments of major coporations (yet), it's interesting to read what many so-called professionals are doing wrong and take note of it.
link: http://www.prdaily.com/Main/Articles/9801.aspx
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