Facebook: companies speak, but do they listen?

How would you feel if someone only listened to 5% of what you say? Would you keep speaking to them? Would you even still associate with them? 

A recent study by Socialbakers found that brands don't respond to 95% of the questions posted on their Facebook walls. As a consumer, how does that make you feel? Many companies are jumping on the social media bandwagon because it's what they're supposed to do. They create a page, generate followers, and before you know it, they're blasting marketing messages to Facebook users - the golden rule of social media of what NOT to do. 

Social media's sole purpose is for conversing and connecting with others, hence the SOCIAL aspect of it. If a company is not going to socialize and talk to their fans and audiences, then they should not have entered social media to begin with. Surprisingly enough, the study found that the industry with the lowest percentage of responses is the media industry. How ironic is that? 

Link: http://www.prdaily.com/Main/Articles/9800.aspx