So now that I have your attention (& that increasingly irritating song stuck in your head), let's talk about using video in social media. Let's face it, videos aren't just for movies, TV shows, and MTV anymore, they're in our everyday life. They are our new pop culture. Do you know what "Charlie Bit My Finger" is? If you don't, have you been living under a rock for the past 4 years? A silly one minute home video created by a British mother gained instant fame and currently has over 390 million hits on Youtube.
Youtube has changed the way that people use video. They're no longer for home movies shared just within the family, they're a way for anyone in the world to express a message or pull a stupid stunt and gain instant popularity around the globe. Justin Beiber was discovered on Youtube. I think that should be enough said.
So how can a PR practitioner use this incredibly powerful tool effectively? The first step is to take advantage of it. There are many ways that companies can use video and podcasting to improve their social media presence. Want to keep your loyal followers updated on your company's news? Create a podcast. Want to demonstrate how a new product works? Create a video and post it on your website - Apple has successfully used this strategy for years. There are even Video News Releases (VNR) for the technologically advanced PR professional. Send out your message with images and sound - a picture is worth a thousand words after all.
Video has blown up in the past few decades, especially with the onset of the Youtube Revolution. Now, it's up to the PR industry to ditch the pen and paper and start filming.
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