Kaplan Response

In "Users of the world, unite! The challenges and opportunities of Social Media" by Andreas M. Kaplan and Michael Haenlein, they discuss what social media is, the challenges and opportunities of social media, and advice for companies attempting to utilize social media. When reading this article, I felt that it was really stiff, especially when discussing such an informal topic. Social media is supposed to be fun and casual, but this article makes it sound just as stiff as what the author is writing. 

I also believe that there was a crucial piece of advice missing from the "ten pieces of advice for companies deciding to use social media," specifically under the social section. I think that since this article is trying to be so exhaustive, it should've mentioned that companies should try to maintain their contact with their social media followers to a respectable and non-annoying level. This is a problem that most companies using social media faces and is something that they should seriously consider before jumping in and harassing all of their followers, which ultimately ends up damaging them more than just not choosing to use social media.