Last week, I posted about how a new study by PR Newswire & Crowd Factory found that press releases generate more views and attention when shared on Twitter. As a follow up to that, this week I found an interesting article on PRNewser on "Six Tips For Making Your Press Release Twitter Friendly." As upcoming public relations professionals, I think it's important for us to realize how the press release is changing and internalize these rules for success in the (ugh) real world.
Here's a cliffnotes version of the tips:
1. "It starts with the headline" - headlines are incredibly important just for getting people interested in what you have to say. Even if you have the most exciting news ever, nobody's going to read about it if your headline doesn't attract their attention. With Twitter, the headline is something that should be somewhere around 120 characters.
2. Numbers, numbers, numbers - people like numbers, draw attention to them.
3. Make sub-stores tweetable - allow important points to be easily found and short & sweet to make it easier for people to share.
4. "Hashtag properly" - make sure keywords & search terms are in the release. this is really important for SEO & for letting people know what you're talking about!
5. Make quotes tweetable - if you have quotes in your press release, make it more interesting by including the brand or person's twitter account!
6. Include multimedia - we discussed this in our post last week and it's pretty self explanatory. PR professionals need to be constantly up to date with new trends and methods to get people's attention. If a picture is worth a thousand words, how many do you think a video is worth?
link: http://www.mediabistro.com/prnewser/six-tips-for-making-your-press-release-twitter-friendly_b30368
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