Twitter is influencing the way you buy

I recently read an article about how Kantar Media Complete found in their quarterly Online Shopper Intelligence Study, that consumers say that Twitter influences their buying decisions more than Facebook does. This is something that absolutely does not surprise me. However, this articles seems to attribute this to Twitter's promoted tweets, which I don't, in fact, agree with. I mean, while I do not go on Twitter on a regular basis, I don't just follow my friends and favorite celebrities, I also follow my favorite clothing brands and magazines. And while I do see the promoted tweets on my homepage, I tend to ignore them, recognizing them as promotions. However, when I see one of my favorite clothing brands tweeting about a huge blowout sale or a recent discount on a cute skirt with a picture and link, I might find myself making an impulse buy. Same thing goes for magazines. Magazines are great at promoting their advertised products, stating their benefits and how much that particular magazine loves it. This would make me more likely to click their included link and check it out. 


I mean, maybe I'm alone on this whole promoted tweet business, but personally if I see something I know is advertisement, I tend to tune it out. 


article link: http://www.mediabistro.com/alltwitter/twitter-influences-more-consumer-purchases-than-facebook_b13718