Facebook vs. Twitter - The Battle of the Social Media Press Release

A new study by PR Newswire and Crowd Factory looks at the effectiveness of press releases shared on social media and what type of press releases are most effective. Personally, I feel that the study's findings were pretty much common sense if you understand the basics of these social media giants, but I felt that maybe I should share it with you all for future practices. 


Something that I thought was really important that I think all PR professionals should recognize is the finding that multimedia press releases generate more engagement than text-only press releases. It's no longer good enough to write a few paragraphs and expect people to read it and take notice, PR practitioners need to engage their audiences with text, photos, video, and audio messages.